Integrated Marketing Communication Masterclass
Tune into my masterclass on integrated marketing communications for sound and self evident perspectives from a seasoned and awarded marketing leader.
I received a best in ecommerce award for highest conversion rate while I was managing Shari's Berries marketing. Liberty Media Company later sold Shari's Berries to FTD and used the proceeds to purchase Formula One racing.
Since 2017 I've been presenting to UC San Diego marketing classes—here's the first time I've shared this integrated marketing presentation outside of this learning community.
The Integrated Digital Marketing masterclass is an explosive tinderbox of marketing strategies, tactics and cultural practices. There's calibrated learning scenarios drawing from from my twenty plus year marketing career, including 5 years at a large search engine as a strategy manager, 5 years growing Shari's Berries from less than 10 million to over 100 million in revenue for Liberty Media Company as a multichannel marketing business manager, and 10 years of agency consulting in ominchannel marketing.
The presentation is loaded with real world business marketing case studies, team methodologies, and practical applications that help people and companies work together for greater practical output.
This presentation edition is the first one to include the Backlink Company index—which is a new business rating methodology. Plus there's a new section on lean principals for marketing, which aids team collaborative efficiency through leading self apparent core values.
The most essential but lesser know fact about Google Ads success is covered in the masterclass.
If you're interested in and dependent on search and social marketing, automated CRM engagements with email, sms and push notifications, if conversion rate optimization is worth pursuing for you, tune in and listen to my masterclass on integrated omnichannel marketing—holistically..
In the early 2000's I worked at global Search Engine as a senior business strategy manager helping Fortune 500 companies, top ecommerces businesses and agencies grow with lucrative segments of search traffic. Later the company employees awarded me the LookSmart Gold award for recognition. My campaign to win the award was led by my supervisor and mentor Christy Hadzick. Christy later developed Beach Body marketing after winning a LookSmart Gold award herself. Observing Christy as the natural department strategic pit boss leader was exceptional.
In 2007 Liberty Media Company hired me as the omnichannel business marketing manager for Shari's Berries which I grew from less than 10 million a year in revenue to over 100 million a year in revenue. There's several Shari's Berries case study marketing examples illuminating holistic marketing best practices in the masterclass.
I own a marketing business, and I've partnered with other San Diego agencies such as Lambesis and Ignite Visibility to help clients such as Gaggenau, Tony Robbins, the NCQA, the World Surf League, George Zimmer's Generation Tux, Alejandro Chaban's Yes You Can, Laila Ali, and thousands of other businesses advance through strategic integrated digital marketing.
5842 Mott Street
San Diego, CA 92122
Introduction
Allow me and my quote referenced co-host Steve Jobs to set the stage for the right behaviors that will lead to integrated marketing goal accomplishments.
SEO
Advance your understanding of key SEO success fundamentals, and follow methodologies that help organizations of all sizes develop more marketing channels through omnichannel customer journeys
Integrating Email Marketing
The blueprints to transform your CRM strategies into more than 25% topline revenue contributions are right here.
Paid Search Marketing
The essential paid search marketing accomplishment of showing up above your competitors and paying less for the traffic is illustrated here.
Holistic Marketing Case Studies
Now we jump into more real world examples of multiple marketing channels working together to build long term customer relationships.
Allow me to be succinct on how these insights can help direct you to digital marketing success, based on self evident observation. Watch the masterclass to see.
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2020 UC San Diego Guest Lecture
Now available for the first time you can watch my holistic marketing masterclass presentation. It was formally reserved for UC San Diego marketing class participants only.